Do artists have the right temperament for social media?

Sheila Chandra - Monday, August 21, 2017

Many artists find it a huge challenge to ‘shout’ about themselves on social media. And yet, building a platform is essential in this day and age. What is the answer?


Why do some artists find it hard to promote themselves on social media?

Many of us are introverts – focussed for long hours of painstaking work on our projects. Many of us work alone. For some, the ‘sociability’ of social media can be a welcome break. For those of us who are less forthcoming, it can feel difficult to engage in a way that builds a platform. Some creators, notably extrovert performers, will have no problem sharing their work and lives through social media. And for the newest generation of artists, it will probably feel fairly natural. But that still leaves an older generation of introverts who might struggle a little.


How can artists who struggle become more comfortable with social media?

  • 1.Recognise that social media attention isn’t always an accurate gauge of how well your career is going. Great if you’re getting lots of likes and comments – but if you aren’t selling lots of work at a decent price alongside that, your efforts are not really worth it. And bear that fact in mind when you get ‘social media envy’ about competitors.
  • 2.Listen to and actually believe the compliments you get on social media. In the olden days (yes, where I come from) people had to actually find an address and write a letter and stick a stamp on it, and it had to get passed on (which didn’t always happen) for you to hear what your fans thought. Nowadays it’s easy to find out. And if they love what you do, it’s time to listen and believe. Especially comments from other creators in your field.
  • 3.Remember that social media is part of your branding. As such it’s a professional activity and you don’t have to bare your soul – or be too vulnerable. You should be working out your ‘brand story’ so that everything you post is appropriate e.g. your story of origin (how you came to be doing what you’re doing) and your ‘slogan’ (even if it’s an unofficial one you never post). These will help you focus on what you should post.
  • 4.Set up a social media schedule. Write and schedule the bulk of your posts in advance. Concentrate on a couple of channels where your fans are to be found and write for them all in one go. It saves a lot of time and takes the pressure off.

If you’d like help with self-promotion and social media, you’ll find more detailed advice in ‘Organizing for Creative People’. Download a free excerpt.

Post has no comments.
Post a Comment

Captcha Image


Recent Posts


visualising myth innocence nurturing creative work clutter addict branding workspaces creative wellbeing being tripped up clean desk temperament emotional balance work/home life balance magic missed opportunities diary platform tidy people multiple lifetimes effortlessly tidy hijacking creativity stay on top of email symptoms of creativity hobbies parent hotel room wardrobe creative people overwork writing funding campaigns crowdfunding vocation double standard dynamic spaces touring clear outs hoarding clearing in short bursts letting go nurture creativity artists collections creative commissions emotional resilience housework much quicker tension getting ready for work nipping things in the bud nascent artists network proposal writing vulnerability networking effectively organizing for creative people inspiration peacefulness being organized artistic chaos working class artists car buying wealth clearing great art resentment buying happiness chaotic saving time absences new year exhaustion fine art slow and steady smart artists artist workspaces organisation how to be naturally tidy productivity much better friend tidy desk bulk buy guilty purchases creative identity long-term artistic development low maintenance email overload buy fewer clothes sacrifice under-confidence good friend creative culture too many commitments peer-to-peer networks clearing as you go creative person creative ambitions emotional support living clutter free well curated closet concentrated creative time diagnosis grief arrogance mess control cleaning your desk ‘creativity’ artist mentoring making decisions clarity of thought business interface to creative businesses fall of innocence buying youth social media networking clearing clutter just in case too busy goals emotionally secure artist VIPs lifetimes cry work priorities how to save time business home organising proposals anxiety loss : clothes creative confidence Sheila Chandra author appointments display items storage creative organising imagination why organise culture critical acclaim stop cluttering 2018 goals career strategy artist goals criteria for letting go of stuff networking the void wind down theft professional encouragement procrastination green room stardust creative magic celebrity endorsed products artist morning routines precious memories clutter binge tortoise and hare stay tidy automatically creativity spree boredom minimalists organise focus living mess free partners self promotion artistic conviction time clutter how to work efficiently business-speak successful artist confident in clothes artistry options popular culture tidiness in living spaces home care friends normality stop hoarding stuff work life great artists brilliant creator good art work brands slim-line wardrobe jealousy work trips introverts friendships feel like creatiing business-like pop music creative career coaching hostile clutter cupboard of shame buying stardust domestic life efficient work patterns tidier to do list disorganization staying in control creativity diary home life streamlining routines trope cleaning email bankruptcy ‘stories’ about your possessions clear desk buying hope pop culture childhood subconscious mind warm down sheila chandra coaching elevator pitch tidy feeling creative tips for clearing loving your audience mornings social media creative career funding email creative spark commitment low maintenance strategies well organized static spaces lazy motivation professional creative career card artist materials work efficiently working class culture quality copyright professional mentors compulsion good creative habits mature artists artist mentors inconvenience